Swiss Military Worldwide, a premium global Men’s lifestyle brand announced its foray into the Indian retail market. The retail launch will see Swiss Military enter North India markets starting with Delhi, NCR and Chandigarh as early as February 2014, moving to North and North-Western region including Rajasthan, Haryana, Himachal Pradesh, Uttarakhand, Madhya Pradesh, Maharashtra and Gujarat by June this year and by the end of the year expanding their presence Pan-India in both mass retail and large format stores.

Franchisee model of the stores too will be launched in the latter part of the year, keeping the same coherent global look and feel of the brands international stores in mind.

With a target of reaching 200+ retail points by end of 2014, the brand is primarily looking at Multi Brand Outlets to expand and will be focusing on five product categories including Travel Gear, Writing Instruments, Lifestyle Accessories, Leather Goods and Garments.

“Having established ourselves as forerunners in the ever evolving and dynamic global premium lifestyle sector, we are now aiming to capture newer grounds both in terms of market penetration and newer product categories to serve as a one-stop solution for Men’s global lifestyle products. We are rolling out a phased launch of our retail operations bringing affordable yet high on utility Swiss Military products to the discerning Indian consumer”, said, Mr. Anuj Sawhney, Managing Director, Swiss Military Worldwide.

Founded in Switzerland over 30 years, Swiss Military entered the Indian market five years ago and has been operating in the Business-to-Business segment. A front-runner in the 12,000 cr. Indian Corporate Gifting market, Swiss Military products have also been distributed through in-flight sales aboard most major Indian airlines besides being available on major e-commerce portals.

Present in 26 countries at present, Swiss Military has over 600 stores in Europe alone and brand registration in about 40 countries globally. The brand offers over 700 SKU’s across 12 product categories in its global portfolio covering Travel Gear, Writing Instruments, Leather goods, Garments, Cosmetics, Batteries, Outdoor equipment, Kitchenware, Sunglasses, Footwear, Electronics and Lifestyle Accessories encompassing Multi-purpose Tools, Travel Mugs, Keychains, Alarm Clocks, Torches etc.

About Swiss Military Worldwide

Swiss Military is a Premium Lifestyle Accessories Brand – a one-stop shop for consumers looking for affordable options for world-class products. A global brand with worldwide operations spanning 26 countries, the brand offers over 700 SKU’s across 12 product categories in its global portfolio covering Travel Gear, Writing Instruments, Leather goods, Garments, Cosmetics, Batteries, Outdoor equipment, Kitchenware, Sunglasses, Footwear, Electronics and Lifestyle Accessories encompassing Multi-purpose Tools, Travel Mugs, Keychains, Alarm Clocks, Torches etc.

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What cost beauty?

2014年2月8日
LADIES, I have good news and bad news. The first piece of good news is that I will never again begin a column with the word “ladies” because typing that opener makes me cringe at the thought of one too many all-female e-mail threads organising Sunday brunches and bachelorette parties.

The second piece of good news is that American Apparel and Cameron Diaz say you can stop waxing all your pubic hair off. The bad news: you need to start deodorising under your boobs.

I can already hear your objections: “But the area under my boobs doesn’t stink!” or “What kind of marketing genius not only came up with the term “swoob”, but actually thought half the world’s population might be dumb enough to buy into it?” or simply, “This is a dumb product aimed at inventing an insecurity and then claiming to cure it.”

You would be correct on all three points. In fact, inventing problems with women’s bodies and then offering a cure – if you pay up – is the primary purpose of the multi-billion dollar beauty industry.

More than 20 years ago, Naomi Wolf wrote The Beauty Myth challenging that exact phenomenon. Since then, the industry has only gotten bigger, and the range of made-up problems women need to “cure” only wider.

Women spend billions every year on beauty products, and that’s not including the the money they spend on plastic surgery.

Poke around and you’ll find a laundry list of painful-sounding or bizarre procedures, from labia trimming to anal bleaching to freezing your facial muscles with poison to prevent wrinkles. But even relatively benign and basic beauty upkeep would look awfully strange to an alien landing on our planet.

The women wear shoes that are pointy and unstable and make it impossible to walk, and they rip out hair from everywhere but their heads but then they paint extra hair on their eyes, and they turn their fingernails colours found nowhere in nature, and they paint their lips impossible shades of red and pink and orange, and they draw lines around their eyelids and put colour on top, and they try to make their whole bodies skinny except their butts and their boobs, which they sometimes fill with gelatinous sacks. We are an incredibly strange species.

Of course, human beings throughout history have altered their appearance, to indicate membership in a group, to denote status or to appear attractive.

What counts as “attractive” may vary wildly across cultures and traditions, but the pursuit of beauty is important to many human beings in many different societies around the world.

An interest in the aesthetic isn’t weakness or vanity. It’s the foundation of art, of design, of architecture, of many of any given culture’s most treasured developments.

It’s not shallow or frivolous for women and men to interest ourselves in our own personal aesthetic, devoting time and care to how we look. There can be an art in dressing and doing your hair and make up, not to mention a female-centric passing down of traditions and practices. Lipstick alone is not propping up the patriarchy.

But socially obliging women as a class to present in a certain way that necessitates the expenditure of time, money and effort is.

No one is legally required to shave their legs, blow dry their hair, get a facial or wear lipstick. But if you don’t wear make up, you can be fired for it, and many employers have dress codes that require a full done-up face. And don’t get to thinking that striving for attractiveness will solve your problems. Employers can fire you for that, too.

Beauty also pays you back. Beautiful women (and men) earn much more than their average-looking or unattractive counterparts. But beauty, especially for women, isn’t so much inborn as an achievement. That truth is simplified in the teen movie trope of the nerdy girl transforming into a babe by whipping off her glasses and shaking her hair out of its ponytail, but the fact is that beauty is about a whole lot more than just genes – it’s not just that it can be bought, it’s that it usually has to be.

Yes, there are the lucky few who were born looking like our particular cultural ideal, but there are many more who are able to pay to come close. Think investments like braces to fix crooked teeth, whitening to fix a yellowed smile, dermatology for flawless skin, gym memberships and pricey healthy diets for a toned body, a skilled hairdresser and colourist for lovely hair, manicures and pedicures, well-made on-trend clothing, good make up and someone to teach you how to apply it, not to mention the luxury of time for daily workouts, careful shopping and the necessary beauty appointments.

You don’t have to be rich to look great. But it sure does help.

That’s because many of the ways we look “great” are about projecting a particular class status. Sometimes it’s about being in the know about trends or ways of wearing particular items; sometimes it’s just about signaling wealth; sometimes it’s about indicating that you probably also live in a particular kind of neighborhood and enjoy a particular kind of book and listen to a particular kind of music. But women stand on ever-shifting grounds of “appropriate” physical presentation, and we’re pulled by what we enjoy, what we want to signify, and what we’re supposed to exhibit.

All of that costs us money and time. It’s never about finally being beautiful and getting to just exist as a pretty person. It’s about achieving beauty. It’s a series of efforts and improvements and rituals, and ongoing work of beautifying yourself. There’s always something else that could be improved or fixed.

And when we live in a society where people make enormous sums of money selling unnecessary things to other people, you can bet that the stakes of acceptability continually get higher.

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Try auburn hair colour

While in the past, bright red hues were in style, 2014 is all about the softer, more natural auburn hair colour. Chocolate-y auburn looks great on voluminous waves or a glamorous blow-out. Although the shade is classically a blend of red and brown, you can take a cue from Kareena Kapoor Khan and add a purple tint to an auburn mane.

Reverse a half moon mani

Nail trends are moving towards sleek layouts and simple geometry. So, pack away your glitter and embellished decals. Go minimalist and opt for the understated reverse half moon manicure, which doesn’t require any supplies apart from two contrasting nail colours that you paint in half-circles.

Sling a low pony

If braids ruled the beauty charts in 2013, this year is going to be all about the low ponytail. All you’ll need is a great gel or hairspray to slick your locks at the nape of your neck. As for the pony holder, look for hair accessories in leather, metal and wood.

Line lids in blue

Actresses and style icons are having a case of the blues on the red carpet. This cool colour is the hottest one for eye makeup on the catwalks too, specially to line the upper lash. Experiment with opal, sapphire, aqua, turquoise, electric and tiffany blue liners to accentuate your eyes. Using a brush, swipe a thick stroke of liner or shadow, and keep the colour palette of the rest of your face neutral.

Do winged smokey eye makeup

This makeup trend is a hybrid of two reigning catwalk looks — smokey eyeshadow and the winged eyeliner. It’s a modern take on two classic techniques; dark smokey eyeshadow is winged and swept up towards the temples for a dramatic cat eye effect. Use shades of black, grey and charcoal shadow.

Paint lips in orange tones

Orange is the hottest lip colour on Spring 2014 catwalks. It looks best on clear olive skin; use lots of mascara and very little makeup with it. If you have a darker complexion, keep the lip colour matte and vivid for maximum impact. However, if you are pale or fair-skinned, opt for softer coral tones that won’t drain your glow; top with gloss to soften the face.

Get an ombre pout

French for a gradual colour change from light to dark or vice versa, ombre has spilled from clothes to hair, and now to lip makeup. You can achieve a bold and mysterious two-tone look for your pout with a combination of burgundy and red lipsticks, look fresh with soft pink lips stained with a wine colour, or get party-ready lips with fuchsia and metallic hues.

Part your bun in the middle

A sleek and simple centre-parted bun is low maintenance and seriously stylish. Keep it low-slung to stay on-trend. Model Miranda Kerr wore one with a sexy black gown and loads of bling to up the glam at an awards show. The sleek middle-parted bun is also the working woman’s quick saviour for board meetings and post-office parties.

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The 4th Annual International Juried Fashion Design Awards (IDFA) are now open for entries. Entrants are invited to submit their best fashion designs and fashion related work for consideration in the 2014 Fashion Design Awards.IDFA Participation is open to fashion brands, apparel producers and garment manufactures as well as design professionals, students and fashion enthusiasts from every country in the world. Fashion design concepts and realized works could both be submitted.

Award winning fashion designs, accessories and products will be exhibited in Italy and the laureates will be invited to take part in an exclusive gala night for networking possibilities. The Fashion Design Award will spotlight experienced fashion designers, top designer brands, best stylists and young promising artists to provide them further international recognition and publicity. Award winners will receive a unique 3D printed metal trophy, a framed certificate, the annual hardcover yearbook and a special public relations campaign to celebrate their status.

The A’ International Fashion Design Competition was established to support pioneers of fashion design; talented fashion designers, textile design innovators, leading fashion houses, established fashion brands, diligent stylists and nonconformist artists who produce and design excellent wearable artifacts.

Award winning works are expected to demonstrate exceptional aesthetics; and the best fashion products are expected to ignite emotions and senses through visual appeal and choice of materials. Finishing quality will be considered only for realized works while concepts will be voted heavily on creative uniqueness and the originality of the design. Fashion products making use of innovational smart textiles and new production technologies such as 3D sewing and manufacturing will be also be highlighted.

Entries will be judged by a grand jury panel composed of prominent press members, experienced designers, famous artists and outstanding scholars. Submissions will be blind voted to ensure that each entry gets a fair and square treatment. Entries must be the exclusive work of the submitter or submitting team, completed within the last ten years or created especially for this competition. There is no specific theme for entries. Nomination deadline is February 28, 2014. Entries can be made online through A’ Design Awards.

About A’ Fashion Design Awards

The aim of the A’ Fashion Design Award is to create publicity, PR push and advertisement opportunities for the award winning fashion designers in order to support the world design culture; creating incentives for fashion designers to come up with superior designs for a better and more pleasing future.

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Pure London, the premium event for progressive fashion buyers, will bring together the best selection of stylish daywear staples and inspirational evening and occasionwear as it debuts its new Allure section at the forthcoming February edition of the show.

One of the three newly-formatted ready-to-wear sections at this season’s show, Allure will provide buyers with over 80 top womenswear brands from both the UK and overseas that have all been handpicked to complement each other and assist buyers and retailers in making the right buying decisions.

Appearing in Allure this season, Parisian designer Léo Guy will be showcasing the AW14 range from his eponymous womenswear brand. Said to exemplify luxury and refinement the Léo Guy brand consists of feminine suits, evening gowns and knitwear pieces.

Joining Léo Guy in Allure, occasionwear brand Mascara will offer an empowering and eclectic AW14 collection. Distinctively English in style, the new collection from Mascara provides quality, luxury and comfort across a stunning collection of Mother-of-the-Bride pieces as well as show-stopping evening gowns.

For those looking for daywear staples, womenswear brand Tulchan will present an AW14 collection featuring lots of colour, print and texture.

The brand’s Lancashire based design team has created a range of unique patterns and prints for the new season range; large floral blooms, abstract 50s inspired designs and colourful geometrics have been applied to knitwear, outerwear and accessories. Standout pieces this season include a jumper with a graduated floral print, a cotton jacquard spot jacket and coats that incorporate wonderful all-over large scale prints.

Belgian occasionwear brand Linea Raffaelli will showcase its luxurious and feminine Mother-of-the-Bride and occasionwear collections. Whether buyers are in the market for a sophisticated tailored suit, an elegant cocktail dress or a full length gown, the AW14 collection from Linea Raffaelli is sure to provide something for everyone.

Elsewhere in Allure, German ready-to-wear brand Backstage will present its AW14 range of wearable separates. The collection is based on the needs of the customer, with emphasis placed on fit, wearability and quality.

In addition to all of these brands on show in the Allure section, Pure London’s parent company i2i Events has extended its partnership with UK Trade & Investment (UKTI) this season.

As part of this strengthened partnership, UKTI and Pure London are working together to give more support to British SMEs seeking international growth within the brand new UKTI New Brits area of the show.

It is hoped that with UKTI’s support these up-and-coming brands will be able to make the most of exhibiting at Pure London and will appeal to many of the show’s international visitors.

Pure London is set to return to its roots for the February 2014 edition, following major investment from parent company i2i Events Group, and will see premium brands, emerging designers and trusted sector expertise brought together to a create a focused and inspirational buying experience.

At the heart of this will be Pure London’s five re-edited sections; Aspire, Agenda, Allure, Spirit and Footwear & Accessories.

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NIAPA’s designers to showcase at Couture Fashion Week NY
Couture Fashion Week New York is pleased to present an exceptional showcase of fashion and cultural entertainment from India at its upcoming event.

Coordinated by the Northeast India Academy of Performing Arts, it will include fashion shows by designers Daniel Syiem, Ikali Sukhalu and Amritraj Bora, as well as a performance by a cultural tribal troupe from the Northeast India region of Nagaland.

The show will be held at 4:00 pm on Saturday February 15, 2014 in the Grand Ballroom of the landmark New Yorker Hotel, 481 Eighth Avenue in the city’s Fashion District.

Amritraj Bora fashion show at Couture Fashion Week NYAmritraj Bora is a fashion designer from New Delhi and a rising star among the multitude of fashion talents rapidly putting India on the global fashion map.

His distinctive designs reflect a love for nostalgia, a glance into the future and eventually a fascination towards the many nuances of the progressively decadent woman. Amritraj was trained at the export fashion houses where he worked for Prada, Chloe, Roberto Cavalli, Allsaint and other European high fashion brands. He launched his own label in 2012.

Amritraj was chosen by the Ponds Femina Miss India as the finale gown designer for Miss Earth 2012, and in 2013 he served as the finale gown designer for Miss World and Miss Heritage World.

Many Bollywood divas have worn his creations for the FILMFARE and IFFA red carpet awards ceremonies. He has done numerous fashion shows and received many accolades. His clients include Malaika Arora Khan, Sonal Chauhan, Esha Gupta, Mugdha Godse, and Gauhar Khan among many other celebrities from the film, fashion and corporate worlds.

Daniel Syiem fashion show at Couture Fashion Week NYAward winning designer Daniel Syiem has presented his collections at numerous fashion shows throughout India including Lakme Fashion Week, Rajasthan Fashion Week, Hyderabad Fashion Week, Indian Fashion Summit (New Dehli) and Oriflame.

His impressive collection of awards recognizes his unique international style and focus on promoting organic and ethnic materials exclusive to the Northeast region of India. His forte in western wear is apparent in the clean silhouettes, seamless fluidity and interesting drapes in his designs.

Blending fashion and style with the essence of traditional cloth, the label Daniel Syiem has started making waves in the country. His designs have been featured in top magazines including Eclectic North-East, Grazia, Elle, Vogue and Harper’s Bazaar. He recently presented his Autumn/Winter collection at Lakme Fashion Week Winter/Festive 2013 to wide acclaim by fashion insiders and the media.

Ikali Sukhalu fashion shows at Couture Fashion Week NYIkali Sukhalu’s creations are a fusion of modern influences and Naga ethnic wear. Her latest collection is inspired by the rich weaving traditions of the tribes of Nagaland and the legendary silks of Assam. The collection blendsthese two distinct weaving traditions creating pieces that have relevance outside the cultural mould. Tribal motifs and hand woven fabrics nestle on modern silhouettes to bring the ancient opulence of chiefs to the streets of today.

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Keep warm, stay cool: Fresh and functional picks for winter
With temperatures below 20 degrees, many people struggle to stay warm and fashion forward. Looking stylish in the winter is definitely more difficult than the fall, spring and summer seasons because people need to wear practical clothing that can actually function in cold weather. But cold weather means more layers of clothing, so every piece, from the hat to the gloves and down to the boots, can make the tiniest difference in your everyday wardrobe.

“I like wearing sweaters and hats in the winter season. My number one accessory is my snow hat and wool socks,” Lesia Fedorak, junior, said. “People should buy more wool socks and knit gloves that you can use for your iPhone or Samsung.”

Fedorak wore a Detroit Red Wings 2014 Winter Classic red and white snow hat, showing her hometown pride and go-to accessory. Hats are one way that both men and women can make a fashion forward statement. The black top hat is a staple, dated all the way back to the 1960s, when only detectives were seen wearing it. Women can find the iconic woven fedora in tan with a black ribbon around the base.

If the top hat doesn’t fit your style, the beanie might just do the trick. The beanie, known for being worn by “hipsters,” is now a hat many people wear throughout the year. In high-wind-speed conditions, a beanie is a necessity.

“Scarves and bags are big. Pops of colors; I love doing bright pinks and maroons. Don’t be afraid to play around with color,” Jacqueline Martinez, sophomore, said.

Martinez carries a newspaper-print, tote leather bag used for school supplies on her way to and from DePaul’s Loop campus. Every student has his or her own preference for a schoolbag – some people stick with the traditional North Face backpack, some prefer a leather or canvas bag, and others choose the typical black messenger bag.

Similar to the hat piece, a school bag signifies a special quality in a person’s character and adding color to any accessory can change the mood in this gloomy weather. The Deena and Ozzy Montrose vegan leather backpack for women is spacious and original for anyone who is bored with their Longchamp tote. The Urban Outfitters backpack contains three zipper pockets and is featured in black or brown.

“Timberland boots are a really fashionable statement that are casual enough for everyday use. It’s straight chic; not hipster,” Michelle Perkovic, junior, said. “All you really need is a camouflage jacket, jeans and some Timberlands. They’re unisex and ‘top-trending,’ but also really practical in Chicago winters.”

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In order to survive walking in 10 inches of snow, boots are a priority for the typical Chicago native who relies on public transportation to get around. With high quality boots, higher prices are expected, but investing in a pair of winter boots like Timberlands will prevent water from reaching one’s socks.

In the winter, most people focus on staying warm, comfortable and practical, but that doesn’t mean the weather must infringe on style.

H&M is pleased to announce the eight finalists for the H&M Design Awards 2014. Each has been chosen from design schools around the world as one of the most promising talents of their generation.

The finalists have each won €5,000, and will now present their work to a grand jury which will decide the overall winner. The winner will receive €50,000 and the chance to show the winning collection at Mercedes-Benz Stockholm Fashion Week on January 28. The winner will also develop selected pieces from their collection to be sold at selected H&M stores this autumn.

This year’s grand jury includes designer Erdem, actress Michelle Dockery, style expert Michelle Harper, executive fashion editor of Vogue UK Serena Hood, senior fashion editor of Vogue Italy Sara Maino, as well as H&M’s creative head of design Ann-Sofie Johansson, and H&M’s creative advisor Margareta van den Bosch.

“I am so excited by the finalists for the H&M Design Award 2014. Each has their own unique creativity, amazing technical skills, and the vision to push fashion forwards. I can’t wait to see who will win!” says Ann-Sofie Johansson, H&M’s creative head of design.

THE FINALISTS

EDDY ANEMIAN – 24 year old Eddy is from Saint Chamond in France, and is currently studying at La Cambre in Brussels. For the H&M Design Award, he presented his 4th year collection, inspired by Tilda Swinton in the movie I Am Love, and the French painter Ingres.

CAMILLA BLASE WOODMAN – Camilla, 26, was born in Bristol in the UK, and studied knitwear at the Royal College of Art in London. Her collection takes inspiration from the dystopian vision of the future found in the 1988 movie They Live, resulting in graphic metallic knits matched with fuzzy knits inspired by white noise.

JIA HUA – Chinese-born Jia, 25, studied on the MFA program at Parsons in New York. Jia’s collection was inspired by artists such as Dan Flavin, Mickalene Thomas and Caroline Larsen. She mixes traditional craft techniques with contemporary sportswear, bringing different types of materials together, such as chiffon with sporty meshes.

DEVON HALFNIGHT LEFLUFY – Originally from Vancouver, Canada, 29 year old Devon recently graduated from the Masters year at the Royal Academy in Antwerp. His luxury streetwear for men has already been stocked by stores such as Opening Ceremony and RA.

XIAO LI – 26-year old Xiao Li is from China, and studied for her MA at the Royal College of Art in London. Her interest is in the garments of the future, combining silicone into knitwear to create innovative fabrics. She also makes moulds of her knitted fabrics, and dips real knitted fabrics into silicone before it dries, always with an interest in wearability.

LINA MICHAL – Born in Gothenburg, Sweden, 25-year old Lina has recently graduated from Beckmans College of Design in Stockholm. Her collection is inspired by nature, and takes decorative elements from Swedish traditions such as Midsummer and crown brides, using organic volumes and surface manipulation.

SOPHIE SÄLEKARI – 22-year old Sophie was born in Helsinki, and studied at the city’s Aalto University School of Art, Design and Architecture. In her Russian folk-inspired collection presented to the H&M Design Award, she explored colour, print and texture, and how to use fabrics in unexpected ways.

HENRIETTE TILANUS – Henriette, 23, was born in Nijmegen, The Netherlands, and graduated from the ArtEZ Institute of the Arts in Arnhem. Henriette’s collection is titled “Let The Dust Settle In”, inspired by the eccentric style of Edith Sitwell, using textile experiments such as embroidering on plastic and creating abstract flowers from found materials.

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Focus on Asia

2014年1月15日
Focus on Asia
Focus on Asia
The first business-to-business fashion week for South-East Asia successfully highlights the unified diversity of Asian designs.

THE inaugural Mercedes-Benz Stylo Asia Fashion Week (held last December) was an occasion that saw a comprehensive mix of different styles being showcased. Eleven Asian markets were represented: China, India, Taiwan, South Korea, Japan, Thailand, Indonesia, Philippines, Singapore, Hong Kong and Malaysia.

The designs that were showcased on the runway during the span of the four days were thus, as eclectic as they could be. From gorgeous dresses to natty suits, there was definitely a beautiful range of ready-to-wear options that all style enthusiasts – no matter their gender – could look out for.

And it wasn’t just the end consumers (people who decidedly live and breathe fashion) that were in attendance. Various retailers and trade buyers from around the Asian region also flew in for the Mercedes-Benz Stylo Asia Fashion Week.

With 29 fashion weeks bearing the Mercedes-Benz name already spread across every continent, this is the 30th for the German luxury automaker. It is, nevertheless, the first business-to-business (B2B) fashion week in South-East Asia.

Mercedes-Benz Stylo Asia Fashion Week presented an opportunity for those in the trade to keep up with the trends of the different participating fashion markets. This is especially so, when it comes to the context of local Asian designers.

During the interview, Arief Nuary, a buyer from Galeries Lafayette Indonesia, said that it was a fantastic platform for Asian designers to showcase their designs. The buyers benefit from attending such an event as well.

“The Mercedes-Benz Stylo Asia Fashion Week provides an opportunity for us in the trade to foster connections, especially from the various Asian markets of different countries.”

Petra Hahijary, the head buyer from Metro Group Indonesia, added, “We have seen a lot of designs on the runway that are potentially sellable.

“Unlike the usual fashion trade shows, where one is only afforded just a short time to look at stuff and make retail decisions, this one gives us a chance to actually get to know the designers better.”

A. Rick Yang, consultant buyer from Hempel Fashion & Marketing Management of Taiwan, commented: “After viewing some of the designs and meeting the designers, I would say it has shifted my views on what Asian fashion can really achieve in terms of widespread commercial success.”

The guest list for the event included the who’s who from various fashion associations from across the world. Yoko Otsuka, chairperson for the Council of Fashion Designers of Tokyo, was also present.

“This (the Mercedes-Benz Stylo Asia Fashion Week) is an opportunity for us to take a look at designs from other neighbouring countries as a whole. And, we also learn about their aesthetics and what they have to offer,” she said.

Ali Charisma, vice chairman for trade and international affairs for the Indonesian Fashion Designers Association, was of the opinion that Asia is indeed coming up with regards to the fashion scene.

“I think, judging from the past few days, it’s apparent that we have very good Asian designers. We are very strong. Asia definitely has a future in the international fashion industry.”

The Mercedes-Benz Stylo Asia Fashion Week presented the industry choice awards to participating designers too. This included the announcement of the overall winner for the title of Asia’s Most Influential Designer 2014.

Malaysian Joe Chia came in first for the industry choice award, followed by Salut de Miel from South Korea and Sofie from Indonesia. The big win for the night, however, went to Avel Bacudio of the Phillipines.

The award recipients were chosen by the official Asian delegation, comprising heads of fashion weeks and associations, international fashion media and trade buyers, as well as through social media voting.

As it is, the digital news on the event attracted over 250,000 hits (180,000 on Facebook, 30,000 on Sina Weibo and 40,000 on Instagram) with over 20,000 votes made by the public.

Others that were in contention for the awards included Kor-Deuxy (South Korea); Li Xion Yan, Tanya, Liu Wei (China); Illiza Ho, Duo by Joyce Wong, Silas Liew, Yii by Alan Ooi, Fairuz Ramdan (Malaysia); Billy Tjong, Ben Ten (Indonesia); Steve Tach, Mode Acote (Japan); Depression (Singapore); Joel Escobar (Philippines); Keraia, Crystal Wang (Taiwan); Ally & Rachelle (Hong Kong); Siddharth-Hangar (India); Ek Thongprasert, Q Design & Play (Thailand).

The Mercedes-Benz Stylo Asia Fashion Week Benz was made possible by Mercedes-Benz Malaysia’s fashion partner, Stylo International, with Prof Datuk Jimmy Choo acting as honorary adviser.

Its partners and sponsors included Lada Eco Ventures, Starwood Hotels, The Aloft Hotel, The Andaman, White Box Publika, A Cut Above, Kinohimitsu, Kronenbourg 1664, Diva Productions and Tropical Charters. The event was supported by My Creative Ventures and IM4U.

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Versace unleashes rhinestone cowboys for fall 2014
Italian fashion house Versace showed a cowboy-themed menswear collection for fall 2014 on Saturday that was outrageously fun, even by Versace standards.

“Our cowboy is macho, he’s a biker ... he doesn’t have a horse,” designer Donatella Versace said backstage after the show.

Donatella’s cowboys wear their boots with sharp, tight suits decorated with rhinestone horseshoes and cactus plants on both front and back. These cowhands head out on the town wearing red leather chaps over their jeans, or sometimes just over their bandanna-print underwear. Cheeky indeed!

Cowboy bikers at Versace wear leather pants, fur motorcycle jackets, hip-hop chains, silk shirts with “Western Cowboy” on the back, or quilted bombers over their bare chests. They sport studded or rhinestone codpieces that do double-duty as belts. Motorcycle helmets bearing the house’s trademark Medusa motifs add to the fun.

The collection included a few covetable, sumptuous pieces, such as a camel overcoat that looked as thick as a carpet.

But mostly it was a camp celebration of manhood in many forms, from the automobile grilles decorating the runway to the “vroom vroom” motorcycle revving up the start of the soundtrack.

Cultural references in work

The late Gianni Versace was famous for mixing cultural references spanning Ancient Greece to Andy Warhol into his carefully tailored work, but the cowboy theme has appeared only once before.

“Gianni did a haute couture cowboy dress once modelled by Naomi Campbell in Paris,” said Donatella Versace, his sister who took over after his tragic death. “It had a fringe skirt.”

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Alesha Dixon to name next perfume after daughter?
Alesha Dixon wants to name her next perfume after her daughter.

The ’Britain’s Got Talent’ judge thinks her three-month-old daughter Azura Sienna’s name has ’’mystical’’ qualities which perfectly match the floral notes of her first fragrance, Rose Quartz.

Speaking at the launch of her perfume at London’s St Martin’s Lane Hotel yesterday (08.01.14), she told BANG Showbiz: ’’I think Azura would have made a really good name for a perfume. It sounds quite mystical doesn’t it! Who knows, she might influence the next one.’’

However, Alesha had already decided on the perfect name for her scent, which she has been developing since 2009, and insists she has taken the creation process seriously, unlike many other stars who simply put their name to a fragrance.

She explained: ’’I could easily have said yes to the first thing, but what’s the point, you want something that people are genuinely going to like. These things take time.

’’We’re doing the whole crystal collection and I’m taking my time. That’s all I can do to make sure people see it’s an authentic venture. As a girl, it’s a real treat to be able to say I have a fragrance, it’s special.’’

Alesha was back at work this week for the first time since giving birth to Azura - who she has with her partner Azuka Ononye - in October and she has enjoyed focusing solely on motherhood for the last few months.

The 35-year-old singer said: ’’Becoming a mum delayed the perfume. Originally I was going to bring it out at Christmas, but then thought it was best to wait until I’d had the baby so I could focus on the launch.’’

Alesha Rose Quartz is a feminine and classic floral fragrance, with the notes reflecting the healing qualities of the rose quartz crystal. It is priced at £25.00 for 50ml and will be available to buy from leading fragrance outlets from March 2014.

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Craftsvilla reveals fashion’s top five 2014 Indian trends
Craftsvilla , which is India’s largest online marketplace for Indian products including sarees, salwar kameez and jewellery, reveals for the first time five trends they see ruling Indian fashion in 2014.

The basis of these trends is Craftsvilla own survey done last month among their customers who are primarily women based in India and abroad, buying pattern in last six months on Craftsvilla and survey of their 5000+ sellers some of who also sell on other portals.

Craftsvilla believes these trends will guide the styles of the designers in India next year and prepare them to plan the release of their styles in accordance with current in vogue fashion. So below are the top five trends in Indian fashion revealed by Craftsvilla.

1. Anarkali Suits: Anarkali suits are long Kurtas with bottoms which are usually churidar. Anarkali suits owe their name to Anarkali, a famous courtesan in a great mughal emperor’s court. We would see young women flaunting their Golden and Pink color heavy embroidery anarkali suits this bridal season. Bollywood inspired Kareena Kapoor Anarkali suits will be ideally suited if you are looking for dashing party wear.

2. Polki & Kundan Jewellery: Polki, which are uncut diamonds and Kundan, which are gemstone work with gold foil will rule the fashion jewellery in India in 2014. Polki and Kundan combination gives a royal look to the jewellery and would make the imitation jewellery real and classy when you wear it in family functions or wedding. Given how Gold prices are going up, Polki and Kundan jewellery will be a good alternative to look for next year.

3. Bollywood Inspired Sarees: Generations have gone by but the glamour of Bollywood continues unabated. Women, urban or rural, educated or uneducated continue to aspire for Bollywood apparel, jewellery and accessories. No wonder, Bollywood inspired sarees are a great hit these days among young and older women. Bollywood inspired sarees, jewellery and salwar suits will continue to rule 2014 fashion.

4. Black Color Georgette Sarees and Salwar Suits: Black is back in Indian fashion where black color sarees and salwar suits would catch the glances of everyone. Black in lot of ways makes a woman look sensuous, toned and shapely. With women of today being more conscious about how they look, black is the color in fashion. Black georgette and chiffon sarees give women that look which would make the men around them spellbound.

5. Half n Half Sarees: Half sarees collections are sarees where the pleats are in contrasting color compared to rest of the saree. The one half of saree including pleats is in complete contrasting color compared to other half of the saree which includes pallu.

The colors are very bold and contrasting like purple and pink, red and black etc. Designer Half sarees are very much in vogue right now and especially younger women are looking for online shopping for these fashionable sarees to wear in wedding or parties.

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A full head of beautiful hair and an attractive appearance are highly desirable things. For some people, losing their hair can cause a great deal of stress. Among the causes of hair loss are heredity, hormones, aging, poor circulation, a poor diet, and illness. While drugs can be used to regrow a bit of hair, they also have side effects.

Many health-minded people have spent some time searching for a natural treatment solution that could regrow hair. According to arecent study in the “Archives of Dermatology”, their search just may be over.

Alopecia is a general word that means loss of the hair on the head or baldness. Loss of all of the scalp hair is known as alopecia totalis. Loss of all body hair is termed alopecia universalis. Alopecia areata occurs when the hair falls out in patches.

Aromatherapy is the use of essential oils to achieve therapeutic health benefits. It dates back thousands of years to the time of Cleopatra. Essential oils are highly concentrated extracts which are derived from the flowers, leaves, bark and roots of various plants. They contain the plant’s active “lifelike” properties and are said to be the “blood” of the plant.

Among these essential oils are cedarwood, lavender, rosemary and thyme, all of which have been used to treat alopecia for over a hundred years. However, no scientific study has been conducted to evaluate the effectiveness of these substances until now.

A revolutionary aromatherapy study was recently published in the “Archives of Dermatology.” Isabelle C. Hay and co-researchers from the Aberdeen Royal Infirmary in Scotland studied 86 people with diagnosed alopecia areata. The trial lasted seven months and while the trial took place, the participants stopped using topical (skin) and oral alopecia medications.

Instead, half of the people used a blend of cedarwood (2 drops), lavender (3 drops), rosemary (3 drops) and thyme (2 drops), in a carrier oil mix of jojoba oil (1/2 teaspoon) and grapeseed oil (4 teaspoons). The placebo group used just the carrier oils. Patients were taught to massage the oil into the bare areas of their scalp for two minutes each evening and then wrap a warm towel around their head to enhance absorption.

At the beginning of the study, and again after three and seven months, professional photographs were taken of each patient’s scalp. Changes as seen in the photographs served as the primary outcome measure. Mapping and measuring of the bald patches was also done to determine results.

An impressive 44 percent of the group using the essential oils significantly improved. The average area of hair regrowth with the essential oils was 104 square centimeters, compared with nearly zero for those using the placebo. According to one intriguing photograph provided by the researchers, considerable hair regrowth occurred with one male patient who had both alopecia areata and severe male pattern hair loss.

These results show aromatherapy to be a safe and effective treatment for alopecia areata. The researchers were proud to have successfully applied an evidence-based method to an alternative therapy. Evidently, one or more of the essential oils is able to promote hair regrowth. And unlike standard medical therapies, the essential oils have a very low risk of side effects and are not nearly as costly.

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Celebrity Beauty Secrets: Heidi Klum
Heidi Klum, one of the most beloved supermodels in the world, is known for her nearly flawless figure and beauty. But just what does the veteran cat walker do to perfect her appearance?

Well, if you’re thinking along the lines of spa services, your guess is right. Heidi revealed one of her favorite skin care secret: facials!

Yes, the 40-year-old has found her fountain of youth. Recently, the famous model took to Instagram to post a selfie while lathering up for a mud treatment after Christmas. From the image, fans can see the beauty enjoying a rejuvenating do-it-yourself face mask. "Facial time," wrote Ms. Klum, who was in detox mode.

The "Project Runway" co-creator may be touted for being naturally gorgeous, but the popular treatment is one of her beauty tricks. Being a mother of four young children, the German supermodel loves facials because she doesn’t have much time to catch zzzz’s.

"I’ll sleep when I’m old," said the blonde stunner, who recently admitted that she’s scared of plastic surgery, to E! News on Dec. 19. "I don’t have time for any of that now."

Heidi may not have enough time to rest, but she is praised for her glowing skin.

To get your face looking so radiant in time for New Year’s Day, we hear the GlamGlow YouthMud Tinglexfoliate Treatment does the trick. The 10-minute, professional-quality mud mask makes your largest organ noticeably brighter and eye-catching. But the product offers a ton of other benefits including making skin softer and smoother, as well as tightening texture while contracting pores. Hollywood Life believes the item gives a youthful appearance, turning back the clock on aging.

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Traditional wedding ceremonies were held under a sacrosanct entity. Since white symbolizes purity, at earlier times the bride and the bridesmaids adored purely white dresses on the auspicious ceremony. However, recent fashion trend has slowly erased the tradition to follow white dresses on wedding ceremonies. Now-a-days, even red bridesmaid dresses have become a worldwide fashion and styling sense that are used across the world.

Wedding style – traditional and modern

The wedding style of modern era has not changed in its heart. The true spirits and sanctity of wedding event is even followed with grace, presently. However, with consumerism coming into the forefront, the event has taken a gorgeous appearance. Time and again, wedding events have turned into a show of wealth and status, apart from having a true spirit of faith in the heavenly bond between a man and a woman.

With style statement incursion at every stage of human life and added glamour quotient in modern ceremonies, wedding and reception parties have completely transformed in this modern era. Simple rituals and vow exchange is carried out with great pomp and show, with the bride appearing to be princes and the bridesmaid as her associates, in designer dresses.

Modern brides take the liberty of wearing fashionable mix-n-match bridal dresses that also prompts her bridesmaid to select similar fashionable apparel. In most recent wedding ceremonies, bridesmaids are often seen in various colorful, yet contrasting dresses that entirely vary from the one that the bride adores. This also helps to distinguish the bride from the rest of the crowd.

Recent trend of bridesmaid dress

Recently, there is a trend going round where the bridesmaids are dressing in contrast to the bride, which is a diversion from traditional approach. Even there is no uniformity of dressing style and design among the bridesmaids. The variety of dressing apparel for the bridesmaids also adds color and glamour to the wedding party.

Latest fashion trends also seek special dresses for women according to their physical attributes. This factor also played a vital reason behind non-uniformity of dressing style among the bridesmaids.

Women with distinctive figure looks stunning in dress apparel that are specially designed for them - like dresses for apple figure, hourglass figure, pear shaped figure etc. All women having such type of distinguished figures appear attractive on specially designed and different dresses. This styling sense has practically played an important role to introduce diversified dresses for bridesmaid in modern day wedding ceremonies.

In addition to this, variation has become the mantra of the hour. As a result people have started to bring in variation at every stage of life. Wedding ceremonies are no exception. Similar dresses on bridesmaid merely look dull in modern marriage events; as a result their dressing variation is introduced to sail with the flow of changing times.

Conclusion

Although there is no mandatory rule to bind all bridesmaids in same styled dresses, yet one can certainly follow the traditional dressing system. However, introducing a mixture, through diversified dressing style of individual bridesmaid simply makes the occasion more colorful.

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Furstenberg and Kors’ new plans
Diane von Furstenberg and Michael Kors are the latest designers rumoured to be switching up their New York Fashion Week plans.

Diane von Furstenberg and Michael Kors are rumoured to be making changes to their New York Fashion Week plans.

The Fall/Winter 14 shows will be a very different affair when they are staged next February, with IMG - the company which organises the event - aiming to scale it back.

A number of big names have already said they won’t be presenting at the iconic Lincoln Center tents, including Vera Wang and Carolina Herrera.

Now it’s been claimed Diane and Michael are also rethinking their plans. Reports suggest the pair will both stage runway shows off site, although when WWD tried to get a comment from their representatives none was forthcoming.

However, IMG did respond to an email from The Cut.

"We won’t be making any comments until after the first [of the] year, at which time the entire schedule will be confirmed. We are still confirming as we speak," the firm’s spokesperson said.

There were calls to switch up the biannual event following claims it had become too commercial and busy, with less and less focus on the fashion stalwarts who should be viewing collections. It was alleged there was too much emphasis on bloggers, with words such as "circus" bandied around.

Carolina claimed the American event has "gotten too commercial, too much like a trade show", while Oscar de la Renta has also bemoaned the atmosphere and announced he will be cutting his guest list.

"When you do megashows, it loses the reason of why we’re showing," he previously said. "[Anyone can] see the show on the Internet 20 minutes later. It’s important for [certain industry professionals] to look at the clothes and see them. They shouldn’t have to go through 30,000 people, and 10,000 who are trying to take pictures of all of those people who are totally unrelated to the clothes."

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The Art Institutes system of schools raised the bar for its Fall 2014 fashion show by enlisting industry experts including fashion designers John Bartlett, Douglas Hannant and Bonnie Young; Cliodna Egan, Senior Manager Design/Research + Development, Macy’s Merchandising Group; and Christina Neault, former Executive Producer of IMG Fashion, to help identify the brightest fashion stars of tomorrow.

The Art Institutes Fall 2014 fashion show is one of only two shows during Fashion Week that includes alumni designs. The Art Institutes system of schools accepted applicants from the ten largest fashion design programs across its North American system of more than 50 schools. Thirteen student and alumni designers were selected to present their Fall 2014 capsule collections during Mercedes-Benz Fashion Week, which will be held at Lincoln Center in New York City February 6-13, 2014.

The Art Institutes Fall 2014 show may just be the most diverse group show assembled for Fashion Week. A former Marine, a carpenter and an architect are three of this season’s standouts, all of whom switched careers to pursue their true passions at Art Institutes schools.

Gustavo Alonso, Luis Aponte, Joshuan Aponte, Lauren Barisic, Lorena Cabrera, Anna Charest, Samuel Ciccone, Michael Doyle, Ryan Edmonds, German Madrigal, Christopher Maracha, Rei Yamamoto and Simone Young will have the extraordinary opportunity to present their collections alongside fashion industry legends.

"A talented group of fashion industry professionals generously provided their expertise to select the thirteen designers who will be a part of The Art Institutes Fall 2014 show at Mercedes-Benz Fashion Week," said Charles Restivo, Interim President of The Art Institutes. "We are excited to present a show that highlights the exceptional talent and creativity The Art Institutes students and alumni offer."

Each season, Mercedes-Benz Fashion Week in New York City captures the world’s attention as more than 250 designers showcase their collections and unveil the upcoming season’s trends at star-studded presentations and runway shows under the famed Lincoln Center tents.

This incredible opportunity will give the talented students and alumni of The Art Institutes the chance to present their looks to an international audience and get a glimpse of what it takes to market themselves and their designs to potential clients and buyers. Their collections will include both women’s and men’s sportswear and eveningwear, showing the culmination of techniques learned in the classroom and brought to life by the range, vision and creativity of the young designers.

The Art Institutes is a system of more than 50 schools located throughout North America. The Art Institutes schools provide an important source of education for design, media arts, fashion and culinary professionals. Several institutions included in The Art Institutes system are campuses of South University or Argosy University.

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Don’t Wait a Minute More, L.A. Acne is Waiting for You Downtown
Acne Studios is heading to Downtown L.A. Tomorrow, the Swedish brand will open its largest store in the world (and its second stateside location) in the city’s Eastern Columbia Building—a thirteen-story 1930s art-deco landmark with a deep blue and decorative gold facade. “It started with the building, to be honest,” creative director Jonny Johansson told Style of his decision to decamp to an unexpected part of the city rather than one of its high-gloss shopping locales. “We can afford to not do what people think has to be done,” he continued. “And we always work with the concept of the space—we like to find somewhere historic and interesting, and then do something contemporary inside.”

The 5,000-square-foot, single-level space was based on Johansson’s own vision. “I tried to not learn the history of the building,” he said. “I just wanted it to speak to me.” The result is a futuristic interior with exposed columns and structural details that fit Johansson’s concept of modernity. The formatted rows of merchandise are expansive, as the store houses Acne’s men’s and women’s ready-to-wear and denim, as well as bags, accessories, and footwear. Though sleek and structural, the design actually embraces Johansson’s desire for privacy. “When you walk through the store, you see columns that create these private areas,” he said, referring to the mazelike floor plan. “I like to stay a little bit more private when I shop, and I think this structure allows for that.” Meanwhile, the flagship’s adjoining ilcaffè coffee shops—one of Johansson’s favorite spots back home—will offer customers a true taste of Stockholm.

Shifting the paradigm of what downtown means to the L.A. fashionscape, Acne’s L.A. flagship seems to be a beacon of what’s to come. Rumors of Aesop and A.P.C.’s arrival are swirling, and the new Ace Hotel down the street is receiving the finishing touches for an early 2014 bow. But at present, local shoppers have plenty to be excited about: In addition to the new store, Johansson has designed a limited-edition scarf (above) that boasts a print of the brand’s new SoCal home. Naturally, it’s available exclusively in L.A.

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Skin peels – Your answer to acne scars, pigmentation, fine lines and other skin problems
Want to get rid of skin problems like acne scars, fine lines, blemishes, pigmentation and more? Skin peels are an effective way to go about it. Depending on your skin damage, your dermatologist will recommend the desired peel best-suited for your skin. Dr Snehal Sriram, a cosmetologist from SevenHills Hospital, explains the nitty-gritty of various skin peels.

What are skin peels?

Skin peels are solutions that are applied on the skin that leads to peeling or exfoliation of a few layers of the skin. They stimulate regeneration of skin, in effect removing the damaged layer and revealing fresher, brighter skin from within.

Skin peels are generally classified as superficial, medium depth and deep peels depending on the depth of exfoliation, and are done under a dermatologist’s supervision. Deep peels are not that suitable for the Indian skin as they may be associated with complications like pigmentary changes.

What do they treat?

Skin peels are essentially used to treat:

Acne

Acne scars and marks

Blemishes and pigmentation

They are also used for other purposes like:

Anti-ageing

De-tanning

Rejuvenation and brightening – regular and for special occasions

Regular skin health maintenance

Types of skin peels

Superficial peels work on the top layers of the skin and do not go too deep into it. A few examples of this type are:

Glycolic peel: Originally derived from sugarcane extract, it is one of the most popular peels as it is multifunctional. Available in different concentrations, they work for acne, pigmentation, blemishes and scars. They are also good for regular skincare.

Salicylic peel: This includes combinations like salicylic-azelaic peel and salicylic mandelic peel. It is originally derived from willow bark and is meant for oily and acne prone skin as well as for active acne.

Lactic peel: Originally derived from milk, this is a gentle peel and can be used for all types of skin including sensitive skin. It is also popular as a party peel as it can be done a day prior to a social event without any downtime.

Medium depth peels are used when the damage is more and superficial peels won’t be enough. Types of this peel include:

TCA peel: Partially buffered TCA (trichloroacetic acid) gel peels are safe for Indian skin, offer great results for anti-ageing, acne scars and blemishes. They cause the skin to peel and require about a week’s downtime. They are good to treat matured skin to reduce fine lines and even out skin tone.

Retinol peel: Retinol is a derivative of vitamin A. This peel offers good results for various types of pigmentation and deep acne scars; it also is suitable for all skin types. Depending on the skin damage a single or multiple sessions may be required.

How effective are skin peels?

Peels are very effective in rejuvenation of the upper layers of the skin, in de-tanning, brightening, acne control. For anti-ageing and scar treatments, they work well when combined with dermaroller or fractional laser treatments. For deeper pigmentation, peels need to be combined with Q-switched Nd YAG laser toning.

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Attending a prom party without a perfect date is not cool because you feel alone until you get a perfect partner to accompany you there. Well, it is noticed that girls plan more than boys to find out a prom date. Sometime, they search for other options than their boyfriends to attend the prom. Boys on the other hand are a bit nervous as they often find it challenging to ask someone to be the prom partner. However, there is no problem without a solution and dating a prom can also be a simple task. Here you will learn what girls should do to find out the perfect male date for prom.

Don’t be Straightforward:

If you want to find out a perfect partner for prom night then start planning at least a month before the prom. Make a list of people who will agree to be your date without hesitation. However, your presumption may not be correct as your selected candidates may not fall into the suggestion of bring a prom easily. You have to prepare the list keeping the chances of refusal in mind. Selecting candidates whom you consider as chaperons is better because here you have less chances of facing refusal.

While approaching someone don’t be straightforward. That means don’t offer him directly to be your prom date, rather ask indirectly. If you think he is the right person then first enquire whether anybody offered him to be her prom date or not. If he says no then talk in flirting manner saying that anybody will be lucky to spend a prom night with him. This is to let him feel that even he can feel free to be a prom date of a girl like you.

Prom Dresses play an important Role to Choose Prom Partners:

While discussing with the prospective person about prom night try to be sure of his choice. Select prom dresses while keeping his preferences in mind. If he values and believes in classical thought then choose from black prom dresses . Also, try to understand how he will like to see you as a prom partner and complete your styling accordingly.

His Ability to Dance:

While approaching one to be your prom date, be sure of his ability to dance. When you are attending a prom, you definitely have to try a few steps, especially when other guests will dance. Thus, it is important that you select one who has minimum knowledge of dancing, if he is not a master. Such a prom date can make the already exciting evening more exciting and you can enjoy the party perfectly with him. Here also you have to choose the perfect prom dress from prom dresses 2013 that flatters your body while giving you the freedom to dance.

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Post by Sherley Mori

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